ANDRÉ DE SÁ MOREIRA
Creative Project Leader – International Exhibitions & Experiential Environments
Spatial Design &
Experiential Spaces
Transforming physical places into intelligent, narrative and useful experiences.
What I do
Leading Complex Exhibition & Experiential Design Worldwide
with Full Project Coordination and On-Site Leadership
I lead large-scale exhibition and experiential projects across borders — aligning concept, production and on-site execution under one coherent vision.
I design spatial experiences and environments that combine architectural thinking, storytelling and user experience to create meaningful, intuitive and engaging spaces.
My work focuses on transforming complex ideas into clear and accessible spatial experiences, whether in cultural, public or commercial contexts.
I work collaboratively with architects, designers and creative teams to develop projects where narrative clarity, spatial quality and user experience are essential.
Coming from exhibition design, I have developed an approach that bridges concept, spatial design and production realities. This perspective enables me to participate in projects that require both creative depth and technical clarity, from early vision to final execution.
I am involved from initial concept stages through design development and production, ensuring coherence between creative ambition, technical constraints and implementation. My practice adapts to different scales and contexts — museums, visitor centres, retail environments, public spaces and architectural collaborations — with the same objective: spaces that are clear, engaging and memorable.
From concept to execution — delivering clear and engaging spatial experiences.
Core Skills
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Creative Leadership on Large-Scale Spatial Projects
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Exhibition & Experiential Environment Design
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Concept-to-Execution Project Delivery
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Spatial Narrative & Visitor Journey Design
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Cross-Border Project Coordination (WORLD)
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Production & Fabrication Oversight
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Budget & Cost Control
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On-Site Installation Leadership
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Multi-Disciplinary Team Management
From idea to immersive spatial experiences
Spaces are designed to translate ideas, brands or uses into coherent and engaging spatial experiences.
Each project balances concept, function and emotion, adapting to cultural, commercial or residential contexts.
Strong focus on readability, circulation and user engagement.
A clear design process
from concept to on-site installation
•Experience & user journey design
•Spatial flows, circulation and perception
•Attention to materiality, light and detail
•Graphic, media and content integration
•Coordination with design and fabrication teams
•Logistics and on-site installation
Fields of application
Primary Focus
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Large-scale exhibitions
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Cultural & institutional experiential environments
Also applicable to
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Retail flagships
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Branded environments
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Corporate spaces