ANDRÉ DE SÁ MOREIRA
Creative Project Leader – International Exhibitions & Experiential Environments
NOTRE-DAME DE PARIS, l'exposition augmentée
HISTOVERY - L'OREAL GROUPE
Notre-Dame de Paris — The Augmented Exhibition
Project type: International traveling exhibition
Design & production: 2021–2024
Client: Histovery, in partnership with the public institution in charge of Notre-Dame’s restoration
Mission: Full scenographic design and production
Adaptable surface: 200–1,200 m²
Venues: Paris, Dubai, Washington, New Orleans, Montreal, London, New York, Shanghai, Beijing, Seoul, Mexico City, São Paulo, Madrid, Berlin, Dresden, Hong Kong, Tokyo, Melbourne, and others.
Project overview
Notre-Dame de Paris — The Augmented Exhibition is an immersive traveling exhibition exploring the history, architecture, and restoration of the cathedral.
Developed by Histovery, the exhibition offers an augmented visit through the HistoPad tablet, allowing visitors to experience eight centuries of history through interactive and virtual reconstructions.
Presented in major cultural institutions worldwide, the exhibition supports the international awareness of Notre-Dame’s heritage and its ongoing restoration after the 2019 fire.
Scenographic concept
The scenography was designed as a modular and transportable system adaptable to various architectural contexts, combining freestanding structures, backlit panels, audiovisual devices, and a sober design emphasizing digital content.
The visitor journey explores:
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the construction of the cathedral in the 12th century,
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its historical influence,
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the 19th-century restoration led by Viollet-le-Duc,
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the 2019 fire and current reconstruction.
Historical documents, 3D reconstructions, archive films, and immersive content create a complete visitor experience.
Technical approach
The exhibition system ensures efficient international touring through:
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prefabricated modular structures,
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technical furniture integrating HistoPad tablets,
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lighting optimized for digital content,
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lightweight and durable materials suitable for international transport.
Installation quality and graphic consistency were ensured on each venue through close coordination with local partners. All installations were executed by MAGAN under the direction of Maximilien Berlincourt.
Scope of work
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Scenographic design and development
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Furniture and graphic elements design
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Technical coordination and installation supervision
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Adaptation to local architectural and cultural contexts
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Collaboration with audiovisual and historical content teams
Impact
The exhibition aims to share the emotion and resilience of Notre-Dame with international audiences through immersive technology.
Since 2021, it has welcomed more than one million visitors worldwide and has become a reference in augmented cultural exhibitions.
2025
IMMIGRATION MUSEUM - MELBOURNE
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2025
WEST KOWLOON - HONG KONG
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2025
MIRAIKAN MUSEUM - MELBOURNE - TOKYO
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2025
ST JOHN THE DIVINE CATHEDRAL - NEW YORK
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2024
NATIONAL MUSEUM OF CHINA - BEIJING
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2024
MUSEO DA IMAGEN I DO SOM - SAO PAULO
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2024
NATIONAL PALACE MUSEUM - SEOUL
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2024
CIBELES PALACE - MADRID
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2024
WESTMINSTER ABBEY - LONDON
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2024
SALINE ROYALE - ARC ET SENANS - FRANCE
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2023
ARSENAL CONTEMPORARY ART - MONTREAL
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2023
FRANZ MAYER MUSEUM - MEXICO DF
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2023
FRENCH INSTITUT - BERLIN
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2023
HISTORIC NEW ORLEANS COLLECTION - NEW ORLEANS
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2022
BUND - SHANGHAI
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2022
GROSBEN GARTEN SOMMERPALAIS - DRESDEN
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2022
NATIONAL BUILDING MUSEUM - WASHINGTON
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2022
COLLEGE DES BERNARDINS - PARIS
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2021
FRENCH PAVILION - EXPO 2020 - DUBAI
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